Blog: Dave LeggettSmart use of the web

Dave Leggett | 26 April 2007

I wonder how many car company marketing departments are waking up to the potential to use the web? How about using the more literate and intelligent parts of the online community to inform your own thinking? Maybe BMW has been doing just that. Below is a link to an interesting snippet concerning the naming of the upcoming Clubman

just-auto columnist Rob Golding has recently produced a book on the Mini. Sounds like a coffee table breaker. If I put a plug in here, he said he'd buy me a big beer.

Mr G says that 'proof of purchase gets them an e-mailed, personalised dedication from the author!'

Amazon links: US UK

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