Blog: Dave LeggettQuality - what is it?

Dave Leggett | 3 February 2004

How do you define 'quality' exactly? If it's a composite term, what are the composites? How do customer satisfaction surveys do it? What about expectations and brand perceptions? Some interesting issues have surfaced following our publication of an Institute of the Motor Industry supplied feature written by Richard Feast. The discussion forum thread that followed suffers a little from pedantry in places but is worth a read. 

Quality discussion thread


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