Blog: Dave LeggettPorsche 'tough times'

Dave Leggett | 15 September 2003

It's all relative isn't it? Okay, Porsche is facing lower profit growth, softer demand on its eight year old Boxster model and is even resorting to a 'loyalty scheme' in the US that amounts to offering $3,000 rebates on new purchases. But the Cayenne, in spite of some adverse reports, is selling in North America and helping to counter the cyclical sales decline on core sports models that Porsche has always been susceptible to. The Porsche performance - sales and profits - has been pretty amazing over the past few years as others in the industry have slumped. And the projections for the next year are for lower profit growth - all in all, still not bad going. 'Wendy' can justifiably ask the snipers to take a look at the broad canvas and get back in their prams.


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