Blog: Glenn BrooksObserving (or not) Infiniti in its home market

Glenn Brooks | 4 November 2013

HK plate on top, Guangdong one underneath for trips across the boundary - Ciao to the mainland!

HK plate on top, Guangdong one underneath for trips across the boundary - Ciao to the mainland!

I'm in Hong Kong, the global headquarters of Infiniti. It's a fascinating market for new vehicle sales: a Toyota battles the Mercedes E-Class for the number one spot.

The always excellent Best Selling Cars blog confirms what I can see on the streets here - in Infiniti's home town, no-one seems interested in buying the brand's cars. That despite some big posters aimed at brand building displayed at various high visbility locations around this ciy.

Almost every car you see here is in immaculate condition. Our hotel's courtesy limo is a Rolls-Royce Silver Spirit that has to be about 25 years old: you'd never see that at a top London hotel, would you? Not to mention the roads being full of pristine Mercedes A-Class hatchbacks, C-Class and S-Class sedans from the 1990s and of course swarms of Toyota Crown Comfort taxis plying every expressway and street here in Kowloon.

I'm yet to see a new Range Rover Sport, which surprises me, nor have I spied an Infiniti FX, which doesn't - the Cayenne is much in evidence parked outside the most chic shopping boutiques, as is, you will notice, the Q7.

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