Blog: Dave LeggettMini's talking billboards

Dave Leggett | 30 January 2007

I must admit to deriving some mirth from the idea of the personalised drive-by message boards for Mini drivers being piloted in the US. It's an interesting innovation based on some clever technology.

The thing is though, my imagination is running riot with naughty/rude messages rather than something as bland and pointless as 'MOTOR ON JIM'. I guess Mini USA has the bases covered there. It will be all good, clean and wholesome fun I expect. Pity....'GO BALDY' 'NO GIRLFRIEND' 'FART MACHINE'....Sorry, the adolescent in me is calming down now. There could be a few edgy nicknames that get through I suppose.

US: Mini drivers get ‘talking’ billboards


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