Blog: Dave LeggettJaguar X-Type struggling

Dave Leggett | 6 June 2003

Finally, Jaguars are getting diesel engines. I guess it is about time. A lack of a diesel engine must have constrained sales in Europe - the X-Type in particular has had a hard time in the market without a diesel engine option. But the market numbers for the X-Type look very bad and it looks like the problem is more fundamental than a lack of a diesel - not an issue in the US of course.

JATO data shows that in Western Europe in the first four months of this year, the X-Type managed around 9,400 sales, almost 20% under the same period of last year. That's bad enough, but in the US it looks real bad: 7,700 units sold in the first four months - over 40% under the same period last year. What is going wrong over there? Is Jaguar failing to break into the new younger market demographics with the X-Type? These numbers - well under targets - suggest that is the case. The bigger S-Type is holding steady.


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