Blog: Dave LeggettJaguar grammar

Dave Leggett | 5 August 2003

Just checked something on Jaguar's consumer website and spotted some appalling grammar to be associated with a premium English brand. Instead of "your address" or "your dealer", someone designing various forms on the site has written "you address" and "you dealer".

This is becoming more prevalent among the usually otherwise well-educated and highly technically skilled younger folk who populate PR and ad agencies these days. Also common is the incorrect use of apostrophe's like that one to denote plurals...
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