Blog: Graeme RobertsHow CarPlay might work in reality

Graeme Roberts | 10 March 2014

Would you find targeted, location-specific ads delivered via CarPlay annoying or useful?

Would you find targeted, location-specific ads delivered via CarPlay annoying or useful?

An interesting blog from Forbes contributor Erika Morphy on how Apple's Geneva launched CarPlay - and the inevitable Android rival still under wraps - might work in reality.

I like this bit in particular: "You are driving by the local shopping center, which has been equipped with ad tech that beams personalized offers to automobiles. Lo and behold, an ad shows up on your dashboard offering 30% off from Yankee Candle, which is funny because you just bought some tchotchkes for your house at Pier One last week online and you could use some candles."

Would you appreciate innovations like that or would such intrusions really annoy?

 

Sectors: Technology/R&D

NEWS

VW eyes solid-state battery tech by 2025

Volkswagen is increasing its stake in the California technology company QuantumScape Corporation and forming a new joint venture to commercialise solid-state battery technology by 2025....

BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

NEWS

Aston Martin opens new test and development centre in Silverstone

Aston Martin Lagonda has announced two important additions to its UK site operations....



Forgot your password?