Blog: Dave LeggettHonda's 'Reuters takeover'

Dave Leggett | 22 September 2004

Today's the day that Reuters' website gets a 24-hour advertising takeover by Honda, introducing its 2005 Odyssey minivan. It blocks out all other sponsors and must have cost Honda quite a bit to do. But, if it gets to the people Honda wants to get to, then it'll have been money well spent. And the ghastly news coming out of Iraq lately and developments in relation to hostages probably means that news sites generally are seeing abnormally heavy traffic right now. Click on the below link to see how the Reuters site looks today.


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