Blog: Dave LeggettHonda: a bit more than a car company

Dave Leggett | 22 July 2015

Car companies that do other things besides making cars always provide a certain fascination. Whether its the industrial might of Daimler or the pepper grinder origins of Peugeot, it's a reminder that companies in automotive may have taken a circuitous route to get there, or simply do very much more and automotive is just a part of what they do. And understanding the company culture means understanding that broader canvas. Honda is an interesting case. It sees itself as an R&D-led engineering company and is well known for its presence in many areas besides cars (motorcycles, lawn mowers, Asimo robot and so on). 

I have just been reminded of its aeronautical prowess via a press release concerning the expansion of sales to South America of its recently produced light jet aircraft, the HondaJet. Honda claims it is the "world’s most advanced light jet, with best-in-class advantages in performance, comfort, quality and efficiency". A cursory glance at the pics shows some interesting innovation with the patented "unique Over-The-Wing Engine Mount (OTWEM) configuration that dramatically improves performance and fuel efficiency by reducing aerodynamic drag". Fascinating.

Makes you wonder what future airborne products Honda might look at...

HondaJet website

Sectors: Vehicle manufacturers

Companies: Honda

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