Blog: Going, going, going...

Dave Leggett | 26 February 2010

GM did this before. Saab was being wound-down after a planned sale had fallen apart, but it was made clear that new offers would get a hearing. So, step right up ladies and gentlemen. Hummer, creator of life-size Tonka Toys, is being wound-down but is also back in the shop window. Is it a duffer? Well, it doesn't exactly capture the spirit of the age perhaps, but we're talking niche here. Are there enough people in the globe who would buy a Hummer? Maybe. They were going mad for them in Russia a few years ago, too. If you can get the production economics right, it could be a brand that is less bonkers than it at first appears.