Blog: Dave LeggettGM, Saturns and Opels

Dave Leggett | 19 December 2005

I just noticed an interesting discussion forum that considers the idea of GM selling European-made cars in the US under the Saturn brand (or through the Saturn network perhaps, the cars retained as Opels). With the Opel/Vauxhall Astra doing so well in Europe, it is perhaps not such a bad idea intuitively although capacity, cost and exchange rate considerations might make it unattractive in the short-term. But the cars would have to be true Europeans in product terms I reckon and they could perhaps appeal in the US as European spec cars, even if they were actually made outside of Europe (Brazil?) to get cost down. Saturn sales still look lacklustre. 

Opel for America?


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