Blog: Dave LeggettForbes on Toyota's challenge to Detroit

Dave Leggett | 31 March 2003

Just saw this Forbes article reproduced on Yahoo! Not exactly a cheering read for GM and Ford people. The analysts seem to be concluding that Toyota stands a decent chance of achieving its 15% target global share. There's some interesting material about how Toyota is cutting costs. 'It's like getting hit in the solar plexus' - not sure what Maryann Keller means by that though.


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