Blog: Dave LeggettDaimlerChrysler and Smart

Dave Leggett | 11 February 2005

DaimlerChrysler's Smart division - organisationally part of Mercedes Cars - is losing a packet and a major part of the explanation for Mercedes' disappointing financial performance in 2004. Goldman Sachs estimates per unit losses on Smart cars at €5,000 in 2004, a level of loss being incurred which it says is similar to that racked up by Rover just before BMW offloaded that operation. What will be the response? The board seems committed to Smart, planning to grow out of trouble. But if the cost cutting programme still to be detailed leads to lots of lost jobs at Mercedes-Benz, there is bound to be plenty of finger pointing at Smart. The Sachs' boys reckon that a pure trading solution to the problems at Smart just isn't credible.    


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