Blog: Dave LeggettDaimler targets socially responsible gamers

Dave Leggett | 8 November 2011

Daimler has worked with 'Zone 2 Connect GmbH' to develop an urban planning simulation game that focuses particularly on the issues of mobility, renewable energy sources and innovative technologies.

The task set the players is to transform a small town into a flourishing "green" metropolis and thus attract as many tourists as possible. For this to happen, different tasks and missions have to be accomplished successfully. From game level to game level the city grows, and thus the amount of tourists and traffic as well, making it necessary to find environmentally-friendly, sustainable solutions using the different mobility concepts made available to the players. At the same time, the players have to be careful not to allow their city to become unattractive due to increasing environmental pollution.

Daimler says that objective is to 'sensitise young target groups with affinity with the Internet towards issues such as urban mobility, innovative technologies and renewable energy sources and thus encourage a continuing discussion on these topics using the platform provided by Facebook'. It says that interactive and social games like "GreenSight City" offer excellent possibilities to communicate these contents in a 'playful manner' and reach those interested in the issues of urban mobility and innovative technologies.

Even before the game is officially started, people can participate actively to give it its final structure. Under the motto "From the sketch to the finished building: become a part of GreenSight City" a so-called scribble competition has begun. Under the "Scribble Action" tab, each participant can submit as many sketches (or scribbles) of buildings or variations they wish to see integrated in the game to - and also evaluate the other participants - until 9 December 2011. The three drawings with the greatest number of positive appraisals will be integrated in the game. The winners will be announced on 10 December 2011.

Very nice. Commendable game initiative that appears to be refreshingly devoid of weapons, car thefts or robberies carried out with extreme violence, avaricious aliens or the need to blast people to bits who just happen to be on another team. We have here a game that appeals to the positive and has a socially constructive set of values and ideas behind it. Creating 'green cities' is certainly a very big challenge ahead and a rising one as the 'megacities' emerge across the world. Go on kids, take a break from the, er, somewhat less socially constructive games that seem to be so very popular.

It goes live online on 15 December. I may just tear myself away from ModNation Racers and give it a whirl.


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