Blog: Dave LeggettCornflakes and Toyota

Dave Leggett | 28 May 2004

I'd hardly finished my usual cornflakes and gallon of coffee this morning when I found myself on live radio (BBC Radio Derby) holding forth on Toyota's just announced investment for its UK production plant. For once, there were no surprises - just some fairly uncomplicated questions about Toyota in the UK and Toyota's European strategy. I think I did okay. I must admit that live interviews give me quite a buzz. As well as imagining people from all walks of life, shapes and sizes, in their cars on the way to work listening in, you know you just have to be succinct and say the right things, with no second take. One thing I've learnt over the years is this: KISS - Keep It Simple Stupid. The attempt to give a very full answer and cram every point and statistic in can be disastrous (yes, I've had a few mares in my time). I'm a bit hyper now and drinking coffee like crazy.


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