Blog: Dave LeggettChrysler Crossfire - iconic personifications

Dave Leggett | 11 November 2003

Just flicking throught the winter edition of 'Freedom', the Chrysler and Jeep lifestyle magazine. It's quite a good read and there's a big splash for the Crossfire which is arriving over here now. One feature looks at 'six icons who personify the virtues of the Chrysler Crossfire'. Bit of a challenge that, but some good creative thinking has clearly gone on. Under the various headings (Crossfire virtues) a person is named and described in a bit of detail to justify selection: Performance - Willie Mays (baseball player); Charisma - JFK; Form - Audrey Hepburn; Design - Leonardo Da Vinci; Elegance - Cary Grant; Creativity - Albert Einstein. All good choices under the respective headings (although in their own right and nothing to do with the Crossfire's qualities) I feel.

Here are two extracts from the Einstein description that made me sit up.

'In the 1920s, the cliche was that only three people understood the Theory of Relativity. When asked if this was in fact true, astrophysicist Arthur Eddington said: "I'm trying to think who the third person is."'

And a great quote I haven't heard before: 'The most creative, elegant definition of his famous theory comes from the man himself: "When a man sits with a pretty girl for an hour it seems like a minute. But let him sit on a hot stove for a minute, and it's longer than any hour. That's relativity."'

Looking forward to seeing my first Crossfire on British roads.


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