Blog: Dave LeggettChinese coming

Dave Leggett | 11 January 2005

Early morning coffee today is taken with a browse through this week's Automotive News Europe. I see that Mitsubishi Motors Europe boss Tim Tozer has a taste for the finer things in life - like Hackett and Hermes and eating at posh London restaurant, The Ivy. But when push comes to shove, he really enjoys a few beers and a curry with family and friends. Man after my own heart.

Brain cells are seriously jogged into action though by yet more coverage of the Chinese auto industry. Everyone is suddenly talking about the prospect of 'reverse traffic', indigenous Chinese brands attacking world markets. An entrepreneur in the US - Malcom Bricklin - who has Yugo on his CV, is planning to sell a new range of Chery cars in US. We've a feature from Karl Ludvigsen that considers 'Visionary Vehicles' plans and the Chery operation. Obviously, time will tell. Chery has to have right vehicles, right quality and right price. Asian brands have crashed and burned in the US before because quality wasn't right (Hyundai in late 1980s is a good example). And Chery has plans for attacking Europe too (though 2007 for planned start of exports to Europe is a year or so sooner than I had previously heard). This was always coming, so no-one should be too surprised.

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