Blog: Simon WarburtonChallenges new for Saab PR guru

Simon Warburton | 11 November 2011

It may be a sign of the times, but Saab spokeswoman Gunilla Gustavs is moving on to pastures new after nearly 20 years at the Swedish automaker.

It's fair to say the last two years or so have been a phenomenal series of ups and downs for the automaker, whose breathtaking twists and turns Gunilla has chronicled with unfailing good humour, authority and not a little dose of patience to boot.

As every dramatic development took shape, as hopes were raised only to be dashed again and then reignited in another form, Gunilla has been at the end of a phone line, not only to me but to countless journalists around the world, whose endless questions she has calmly answered as if it were the first call of the day.

It's not over for Saab yet, but even if it is and let's hope it's not, Gunilla has been outstanding. 


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