Blog: Dave LeggettBuilt Ford Tough

Dave Leggett | 10 March 2008

An agency working on behalf of Ford (M80) has sent me a YouTube link to something Ford is doing to promote its pickups in the US. There are a series of short videos built around some macho sounding 'rules'. They're quite well done. I assume it's an ironic send-up of the American pickup driving stereotype and we laugh at the irony rather than the idea that wearing a pink shirt or drinking 'fancy coffee' is somehow wrong...

You Tube


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