Blog: Dave LeggettAnadol?

Dave Leggett | 10 May 2007

What is an Anadol? Sounds like something you might take if you have a headache. If you really do know your automotive history very well, you may be aware that it was a car made in Turkey back in the 1970s and 1980s. But there's a resonance with what automakers are trying to do in emerging markets now.

Our man in Turkey last week (for a Fiat event) came across one and it, well, brought out the anorak in him. Thanks for the history lesson, Mark. Some cool pics. And as Mr Bursa notes in his article, lessons from history are often relevant today.

EMERGING MARKETS ANALYSIS: Turkey’s Anadol – an unlikely story and a valuable history lesson


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