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US: Kia Motors America - a "bit player" with ambition

22 July 2014 | Graeme Roberts

US: Kia Motors America - a "bit player" with ambition Graeme Roberts Kia Motors America may be marking 20 years in the US this year but, despite 535,179 sales in 2013 (down 4% on 2012), the recent hi... read more


INSIGHT: MBUSA exec on managing a brand in a recession

9 November 2009 | just-auto.com editorial team

INSIGHT: MBUSA exec on managing a brand in a recession just-auto.com editorial team Mercedes-Benz USA (MBUSA) General Manager of Marketing Services Drew Slaven addressed brand management issues in ha... read more