Brazil: Latest automotive news & analysis


Latest insights


Volkswagen Brazil's virtuous new compact saloon

2 Feb 2018 | Fernando Calmon

New vehicles are becoming ever more sophisticated and stylish in Brazil.


How long will global automakers prop up loss-making Brazil subsidiaries?

27 Feb 2017 | Fernando Calmon

There was once euphoria in the Brazilian automotive market. Following the 2008/2009 financial crisis, the Lehman Brothers bank bankruptcy and the chain reaction that spread worldwide, auto companies settled here coincidentally commenced to profit enormously. And the order of the day became rescuing indebted parent companies, especially General Motors (at the time in Chapter 11 proceedings), Ford and Fiat.


JLR’s internationalisation strategy continues – Analysis

14 Jun 2016 | Ian Henry

As Tata-owned Jaguar Land Rover’s factory in Brazil officially opens, Ian Henry takes a closer look at the company’s latest manufacturing set-up and its evolving international manufacturing strategy.


ANALYSIS - Depressed Brazilian market will disrupt technological advances

11 Apr 2016 | Fernando Calmon

The time seems to have come: no one is sure about how long the Brazilian economy will keep getting worse before recovery starts.


ANALYSIS - Brazil recovery likely to be sluggish

8 Mar 2016 | Fernando Calmon

The perennial rivalry between the optimistic and the pessimistic about what the Brazilian market will be like this year has hit a peak in the last few weeks.


Latest news


Brazilian VW Jetta likely to be the "best among the rest"

15 Oct 2018 | Fernando Calmon

The market for compact-medium sized passenger vehicles in Brazil is defined by strong competition amongst the SUV contenders as well as conventional cars, has lost a little momentum but still attracts loyal and perhaps less mainstream buyers.


VW furloughs Brazil Taubate workers as Argentina sales slump

9 Oct 2018 | Graeme Roberts

Volkswagen's Brazilian unit is putting workers on a 20-day furlough, citing reduced demand from Argentina, which is undergoing an economic crisis that has derailed growth and slashed spending power.


Brazil Ka Freestyle gets new 1.5 I3 Flex engine

28 Sep 2018 | Fernando Calmon

The Ka FreeStyle (Ka+ Active in Europe), developed first in Brazil has enough tweaks to suggest the owner has an adventurous lifestyle but is relatively discreet compared to the avalanche of pseudo-suvs on the Brazilian market and now spilling over into Europe (Ford has also launched Fiesta and Focus Active models).


Brazil August sales tally comes as a surprise

14 Sep 2018 | Fernando Calmon

Sales of new vehicles in Brazil in August reached 248,623 units, surprising industry watchers.


Citroen Brazil launches 'localised' C4 Cactus

7 Sep 2018 | Fernando Calmon

Because the SUV market keeps growing steadily here in Brazil, automakers have plenty of opportunities to launch new or improved models.


Chevrolet Brazil gives Spin a stylish facelift

27 Jul 2018 | Fernando Calmon

The Brazilian minivan market has lost much of its sparkle yet the Chevrolet Spin still has a strong presence in the segment, including taxi service, but has always been criticised for its controversial styling. It is offered in five and seven-seat versions.


Brazilian market growth below expectations

23 Jul 2018 | Fernando Calmon

Vehicle production and sales in Brazil in the first half of 2018 were encouraging when compared to the same period a year ago but earlier forecasts for a stronger second half have been pegged back.


Brazil's Route 2030 promises a better future for its auto industry

13 Jul 2018 | Fernando Calmon

At last, after several postponements, Brazilian president Michel Temer announced the Route 2030 Programme for the auto industry which consists of a 15-year plan (uncommon in Brazil) divided into three five-year periods.


FCA lays out South American plans

2 Jul 2018 | Fernando Calmon

Following announcements by the Brazilian units of Volkswagen and GM, FCA's local arm has disclosed its strategy for the next five years.


GM Mercosur to launch 20 products within four years

22 Jun 2018 | Fernando Calmon

General Motors' Brazil brand Chevrolet will launch 20 new models in the Mercosur trading bloc by 2022.



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