CHINA: Lamborghini to open Beijing branch

By just-auto.com editorial team | 31 October 2008

Automobili Lamborghini is to open a branch in China. The operation is part of an effort to expand the company's global footprint and will be based in Beijing. It will start trading at the beginning of 2009.

President and CEO of Automobili Lamborghini, Stephan Winkelmann, said: "China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people.

"The development of wealth and the developing 'savoir-vivre' in China makes it one of the pivotal markets for Lamborghini's future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale."

In 2008 Automobili Lamborghini expects its car sales in China to grow by 186% (28 cars were sold in 2007 and the company is aiming at 80 this year).

At present, Lamborghini has dealers located in Shanghai, Guangzhou and Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. More are to be established, the company added.

Lamborghini said it was focused on establishing a roughly equal split of worldwide sales between the three major continental regions: Northern America, Europe and Asia.

The luxury car company said it had appointed Eginardo Bertoli as country manager of Automobili Lamborghini China. Bertoli will report directly to Enrico Maffeo, director of sales and customer service worldwide, who is based at the Lamborghini headquarters in Italy.