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LATVIA: Bentley sets out stall in Riga

By just-auto.com editorial team | 12 October 2007

Bentley Motors has opened its latest dealership in Riga, capital of Latvia. This is the latest addition to the brand's expansion into eastern Europe after the opening of a dealer in Istanbul, Turkey, in May this year.

The new dealership is in one of the most prestigious quarters of the Latvian capital. Bentley has also opened a service point in nearby Estonia, in the capital city of Tallinn, guaranteeing owners full service and maintenance. Some 80 of its cars are already on the road in the Baltic states, and the automaker expects to add around 25 to that number in the next year.

The growing economic strength of Latvia made Riga an obvious choice for Bentley, it said.

Christophe Georges, regional director for Europe, said: "Latvia is now well-established on the world luxury map and Bentley Motors felt it important to be represented here. We are fortunate to have found a professional and forward-looking partner and look forward to enjoying further sales growth together."