UK: Jaguar collects customer service plaudits

By just-auto.com editorial team | 23 July 2007

Jaguar has commended dealers world-wide for dedication to customer satisfaction with a number of notable awards in key markets, including the US, the UK and Germany.

Managing director Bibiana Boerio said: "The fantastic results from JD Power in the US and Motor Trader in the UK are further evidence of Jaguar's passion to deliver a first-class sales and ownership experience."

In the US, Jaguar ranked number one in the 2007 JD Power and Associates Customer Service Index (CSI) study with the highest score in the history of the survey, displacing Lexus.

In first place with a score of 925 points out of 1,000, Jaguar was 13 points above the top CSI performer in 2006.

Jaguar Land Rover North America president Mike O'Driscoll said: "This outstanding result… reflects the tremendous progress that has been made at Jaguar these last few years."

The study measures customer satisfaction with dealer service during the first three years of ownership in six key areas.

In the UK, Jaguar dealer Hatfields of Wakefield won the 'Franchised Dealership of the Year' title at Motor Trader's industry awards for 2007, while Merritts Jaguar of Amersham received the aftermarket award.

In Germany, Jaguar has also been awarded top positions in several dealer satisfaction surveys by the automotive department of the University of Bamberg and Ford Motor Company's internal CDAS survey. These were conducted by the market research department of Eurotax Schwacke and the University of Reutlingen.

In Schwacke's 2007 brand monitoring survey, the Jaguar brand in Germany achieved first place for overall dealer satisfaction and improved from last year's result by nine places. More than 1,000 dealers were questioned regarding their satisfaction with their brand and Jaguar came first in both overall ranking and in the important dealer profitability category, rising eight places.