CANADA: Ford's PAG restructures

By just-auto.com editorial team | 17 December 2001

Ford's Premier Automotive Group (PAG) has announced a new structure for its Canadian operations, including the appointment of several new executives. From January 1 2002, PAG Canada will follow the company structure of the three British brands in the United States.

In addition to the formation of Aston Martin Jaguar Land Rover Canada, PAG is forming a new shared services organisation that will oversee finance, human resources, legal and information technology for Aston Martin, Jaguar, Land Rover and Volvo.

PAG executive director Vic Doolan said that Aston Martin, Jaguar and Land Rover were a very natural fit. "They all share a similar culture and philosophy combined with a product range that is complementary and with virtually no overlap.

"Historically, Aston Martin, Jaguar and Land Rover retailers have often been co-located on single sites. Aston Martin Jaguar Land Rover Canada will allow us to bring synergies where they make sense for our customers and retailers while retaining each marque's unique culture and identity."

Victor Bernardini is appointed president, PAG Canada, responsible for the three British brands in addition to the new shared services organisation. Bernardini will report to Mike O'Driscoll, President Aston Martin Jaguar Land Rover North America.

Both Volvo and Lincoln will continue to report to their respective parent organisations as before.

Aston Martin Jaguar Land Rover Canada has also appointed Don Robidas vice president, retail operations. In this new position, Robidas, currently managing director of Land Rover Canada, will be responsible for sales, franchise development and remarketing activities for the three British brands.

Russell Reynolds, currently the president of Jaguar Canada, has been posted to help with PAG Integration in the Asia Pacific region.