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USA: Toyota Chooses SpikeRadio for Its Global Youth Marketing

By Press Release | 1 June 2000

Los Angeles-based Spike Internet Radio Inc., a subsidiary of Spike Networks Limited (ASX: SPK) announced today that Toyota Motor Corporation's Overseas Marketing Division has extended its sponsorship agreement with SpikeRadio to further enhance its global youth marketing.

Effective immediately, the agreement is a continuation of Toyota's existing sponsorship agreement for the next twelve months, solidifiying the relationship between the two companies. Under the terms of the agreement Toyota will remain the exclusive automotive sponsor of SpikeRadio.

Created by SpikeRadio, an interactive campaign will kick off with a new series of 30-second on-air spots, advertorial features and rich media ads streamed through SpikeRadio's player located at www.spikeradio.com. Promoting Toyota motor vehicles, the ad-enhanced player springboards traffic directly to Toyota's site located at www.global.toyota.com without obstructing SpikeRadio's live audio stream. In addition, SpikeRadio will feature Toyota advertising on its home page, in print campaigns and sponsored events off- line.

"Toyota Motor Corporation commented that SpikeRadio is an exciting new advertising and communication medium that allows Toyota to directly communicate with a youth audience on a global scale. Toyota looks forward to working with SpikeRadio to maximise this opportunity.

"The deal confirms Toyota's commitment to youth, and confidence in SpikeRadio's ability to brand online and create a sustainable dialogue with the web's most difficult to reach demographic," said Ashley Farr, President, SpikeRadio.

Broadcasting since August 1999, SpikeRadio (www.spikeradio.com) was the first 24-Hour live Internet radio company devoted to delivering underground and popular music culture from around the world to a global youth audience, aged 18 to 25 years.