EXCLUSIVE: SPAIN: Citroen sees C1 “baby supermini”´s sales soaring in 2006

By just-auto.com editorial team | 13 May 2005

Citroen expects to sell 7,500 units of its new C1 tiny city compact in Spain in 2006, up 400% from 1,500 forecast to drive off dealers in 2005, a company official confirmed to just-auto.

Citroen, which calls the C1 the "baby" of its supermini range, will officially roll out the car in Spain, Europe's fifth-biggest car market, this June.

The official, who requested anonymity, said Citroen will invest in a marketing campaign to position the car in the country's growing mini market where the C1 will compete fiercely with the high-selling Ford Ka.

The Spanish micro segment sold 23,413 units in the January-April period, up 3% from the same 2004 period.

"The C1 occupies a space in which we weren't before," the official noted. "This is a conquest market for the car."

Citroen expects the C1 to be well positioned next year, enabling it to meet the more ambitious sales forecasts.

Citroen's other C2 and C3 models have been selling well in Spain and should continue to perform strongly this year, the official added.

The first C1s will be powered by a 1.0-litre petrol engine and come in three and five-door versions (the car being manufactured in a joint venture between Toyota and PSA in the Czech Republic).

Diesel models will be launched in September, the official noted.

The three-door gasoline version will cost €8,500 while the five-door diesel will retail for €11,150, Citroen said in a statement.

Citroen expects to sell 215,000 cars in Spain this year, up 3% form 2004, driven by its strong-selling C3 and C4 models, the official added.

Ivan Castano