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USA: GM considers boost to year-end incentives

By just-auto.com editorial team | 7 December 2004

The Wall Street Journal reports that GM is considering a boost to year-end incentives. The report cited remarks by GM's president of North American operations, Gary Cowger.

GM's current "Lock 'N' Roll" interest-rate protection deal failed to lift sales, the WSJ said, and the company hasn't launched a replacement programme. "We're not ready to announce anything today. Stay tuned," Cowger told reporters recently, suggesting that GM is keeping its powder dry for later in the month.

Cowger also downplayed GM's 16.7% drop in November US sales, compared with a year earlier. "September was outstanding. When you really look at it as a three-month rolling average, the trends still look good."