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Hankook extends Real Madrid partnership

By Simon Warburton | 24 January 2020

Hankook has extended its global partnership with Real Madrid following an event at the football club's Santiago Bernabéu stadium.

The tyre manufacturer will receive exclusive rights to the central LED board for the season, while in addition, Hankook will have further advertising presence in the stadium environment as well as online and offline activation rights.

"We are proud to extend our partnership with one of the best football clubs in the world for another four seasons," said Hankook Tire Europe president, Sanghoon Lee.

"Over the past three and a half years, Hankook and Real Madrid have successfully grown together."

Hankook's sponsorship commitment is not limited to Real Madrid's matches in the Primera Division, but also includes Spanish cup competition, Copa del Rey, as well as further activation rights for international home and away matches of the 13-times UEFA Champions League winner.

In addition to its global involvement with Real Madrid, Hankook has been active as a sponsor of the UEFA Europa League since 2012.

The supplier also sponsors the football clubs of Borussia Dortmund, Monaco and Naples.