Daimler mobility services numbers 24m customers worldwide

By Simon Warburton | 1 November 2018

Daimler Financial Services says its mobility services division now has around 26 customers, a 64% rise in the numbers of users of Car2go, Moovel and the ride hailing group including Mytaxi, Beat, Clever Taxi and Chauffeur Prive.

More than 126m transactions were recorded in 130 cities worldwide (January to September).

"In 2019, we will change our name to Daimler Mobility," said Daimler Financial Services CEO, Klaus Entenmann.

"This new name gives expression to our strategic expansion of the business segments. Twenty-six million customers along with strong double-digit growth in this future market of mobility are driving our investments."

In March 2018, Daimler and the BMW Group announced their intention, subject to review and approval by competition authorities, to merge their on-demand mobility services (car sharing, ride hailing, parking, charging and mobility-as-a-service platforms) and to further expand them.

An additional joint venture with Chinese manufacturer Geely is also due to launch in 2019, subject to approval by competition authorities. The resulting ride hailing platform will be set up within that joint venture. The new company will be a 50:50 cooperation between Geely Group Company and Daimler Mobility Services and will be based in Hangzhou, China.

"The ride hailing joint venture will help us to expand our mobility services worldwide while further strengthening Daimler's profile in China," added Entenmann. "By cooperating with Geely Group Company, we now have the opportunity to enter the Chinese ride hailing market, which is one of the fastest-growing markets in China."

The ride hailing service is planned to launch initially in four selected Chinese cities starting in 2019. Initially, the Mercedes-Benz S-Class, E-Class and V-Class as well as Maybach will be used. Additionally, premium electric vehicles from the Geely Group can complement the fleet.

The joint venture for ride-hailing in China will not be part of the planned mobility joint venture with BMW. Daimler and BMW Group will each hold 50% of the shares in the planned joint venture of the mobility services of both groups.