Hella expanding its software resources in Berlin

By Dave Leggett | 21 September 2017

Hella says it is further developing its subsidiary company Hella Aglaia in Berlin, specialised in image processing and software solutions. The company has moved into its new headquarters in the Berlin Tempelhof district. Employee numbers are projected to reach up to 500 over time.

"Hella is benefiting from automotive trends, such as autonomous driving and digitisation. For successfully serving these trends, software expertise is increasingly becoming a key competence for us," says Dr Rolf Breidenbach, Hella CEO. "We are therefore further developing our software development resources. Our Berlin subsidiary company Hella Aglaia is of great importance here as competence centre for intelligent visual sensor systems and artificial intelligence."

"We're currently hiring up to seven new colleagues every month," adds Kay Talmi, managing director of Hella Aglaia. "Our new location inside the renowned Ullsteinhaus in Berlin Tempelhof will surely further spurn our development. After all, we're now situated in one of Berlin's digital hubs, surrounded by startups and excellent universities."

With some 300 employees, Hella Aglaia is among the world's leading providers of intelligent visual sensor systems today. Aglaia was founded in Berlin in 1998 and became a full Hella subsidiary in the year 2006.

Over many years, the company has acquired unique expertise in the area of camera-based assistance systems - with a clear focus on software. The most recent milestone: an open software system for front cameras. Hella Aglaia has thus succeeded in introducing a new business model on the market, allowing customers flexibly combining various hardware components and software functions, such as lighting control, lane/traffic sign/pedestrian and object recognition, according to individual needs. This enables Hella to effectively contribute to the transition from assisted to autonomous driving.