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BMW Europe makes top personnel changes

By Dave Leggett | 23 November 2016

BMW has announced senior management changes in its European sales structure.

On 1 January 2017 Jean-Philippe Parain will take over as senior vice-president of the sales region Europe. Born in France, Parain is currently president and CEO of BMW Group Belux, the sales organisation for Belgium and Luxembourg. He will succeed Dr Nicolas Peter, who has been appointed BMW AG board member for finance as of January 2017. Parain, 43, has been with the BMW Group for twenty years and brings to the job a wealth of experience in BMW Group sales and marketing. In the past, his responsibilities have included sales for the MINI brand in Europe.

Jean-Philippe Parain will be succeeded as president and CEO of the BMW Group Belux sales organisation on 1 January 2017 by Dr Peter Henrich. Henrich, 41, is currently head of product management for compact BMW series and has been with the BMW Group for 17 years. He has a detailed knowledge of the Belgian and Luxembourg markets and was responsible for marketing in both countries until 2014.