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AUSTRALIA: Fiat Chrysler looks to double sales by 2018

By Graeme Roberts | 17 February 2015

Fiat Chrysler Automobiles (FCA) aims to almost double its sales in Australia in the next four years. The company sold 43,100 vehicles there in 2014.

This target would require combined sales of all its brands - Jeep, Fiat, Fiat Professional, Dodge, Chrysler and Alfa Romeo - to reach about 80,000 by 2018, Motoring.com.au reported.

To achieve the sales target, FCA Australia CEO and president Pat Dougherty said, the automaker will expand into segments like compact SUVs and small cars and relaunch Alfa Romeo .

The company also plans to enter the pickup market with the launch of the next generation RAM truck and Jeep utility vehicle. Additionally, it will launch the right -hand drive V8 Dodge SRT and Hellcat vehicles.

FCA will also look to increase production following the 'industrialisation' of the Asian region.

Dougherty said: "There is this big push for industrialisation in this part of the world and in so doing Australia is an important market that needs to be part of that plan. And in some cases Australia needs to make the case to be part of that plan.

"But it is all dependent on having a presence in the segments where we don't have a presence. So we are not just going to take share in the markets we compete in today. Our ambition is to take share, but there are big pockets of the market where we don't have a presence - or if we do have a presence then we are a bit player," he added.

Dougherty also said, "Jeep is going to grow in this country. I see the Renegade coming in and being stronger and we think we are going to do pretty well with that, then we have other refreshes, renewals and new products on the Jeep side that are going to keep us very competitive."

He expects Fiat sales to be boosted by the launch of the 500X in late 2015.

"It will be a good volume car for us. For once we have a four-door Fiat that will meet and exceed the customers' expectations in this market... then beyond that we have future Fiat products coming behind that."