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CHINA: Nissan forms Infiniti JV with Dongfeng

By Dave Leggett | 22 September 2014

Infiniti has been raising brand awareness around the world and in China through F1 sponsorship

Infiniti has been raising brand awareness around the world and in China through F1 sponsorship

Nissan has formed a joint venture in China with Dongfeng that will produce Infiniti cars for the Chinese market in a move that deepens the partnership between Nissan and Dongfeng.

The 50-50 JV will sell locally made vehicles badged Dongfeng Infiniti as well as imported models under the Infiniti brand name.

Xu Ping, Chairman of Dongfeng Motor Corp. said, "The establishment of Dongfeng Infiniti will realize the extension of Dongfeng Motor Corp.'s value chain into luxury segment while Dongfeng's leadership position in China's mainstream auto industry, its well-established brand and social images, and rich local resources will surely help Infiniti's healthy growth and long-term development."

"The mature and robust strategic partnership between Dongfeng Motor Corp. and Nissan Motor Co., Ltd has created enormous value for both partners and is one of the most successful cases for cross-country cooperation in auto industry," said Carlos Ghosn, President and CEO of Nissan Motor Co., Ltd. "I believe drawing on the valuable experience of the two parties, Dongfeng Infiniti is bound to be a success that will also boost Infiniti's strategy to build a global premium brand."

The start of production of the first localised Infiniti model is slated for November. Locally produced Infiniti cars will come from the Xiangyang Plant of Dongfeng Nissan Passenger Vehicle Company. The first batch includes two models tailor-made for China: the hi-tech premium sports sedan Infiniti Q50L and the long wheel-based SUV Infiniti QX50.

With local production in China, Xiangyang becomes Infiniti's third global production base after Tochigi in Japan, and Smyrna in USA.