MEXICO: Chrysler to import Mitsubishi global compact sedan

By Graeme Roberts | 1 July 2014

Mitsubishi Motors Corporation (MMC) has announced a five-year deal with Mexican distributor Chrysler de Mexico (CdM) to supply its global compact sedan for sales starting in November 2014.

The car will compete in the B segment, one of the largest in the Mexican market accounting for 23% of sales (over 250,000 units) during 2013.

As well as importing and distributing Mitsubishi models, Chrysler Mexico sells a full range of Fiat-Chrysler brands including a Fiat Uno-branded model imported from Brazil under a free trade agreement along with the Palio Adventure station wagon. Mexico is also home to the factory that builds FCA's Fiat 500 line for NAFTA markets.

"This new contract reaffirms the strong relationship that Chrysler de Mexico has built with Mitsubishi Motors Corporation since 2003 when we began distributing Mitsubishi vehicles in our country, which have garnered great acceptance in the Mexican market," said Bruno Cattori, president and CEO of Chrysler de Mexico.

"With the introduction of this new compact sedan, Chrysler de Mexico will add a very competitive vehicle to its line up to fulfill customers' needs," Cattori added.

"With this agreement, we continue to strengthen our successful relationship with Chrysler de Mexico, and we expect that our global compact sedan will be accepted in the Mexican market as well as Asian and ASEAN markets where we have been achieving good sales performance," said MMC chairman Osamu Masuko.