JAPAN: Toyota aims to shock with hot pink Crown sedan

By Glenn Brooks | 30 August 2013

Theres even a pink starter button

There's even a pink starter button

A 'ReBORN PINK' edition of the Toyota Crown Athlete has been launched in Japan. The car, a special edition of the fourteenth generation Crown, goes on sale in September.

This big sedan, traditionally bought mostly by males in their 50s, is usually ordered in black. At last November's launch of the latest generation model, a pink car was shown as part of the media presentation.

Akio Toyoda is said to have personally championed a limited run of ReBORN PINK cars so as to draw attention to the Crown.

Author: Glenn Brooks