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US: Hyundai sets new sales record

By just-auto.com editorial team | 5 January 2011

Hyundai Motor America (HMA) sold 538,228 vehicles in the US last year, 24% over 2009, setting an all-time sales and market share record.

Affiliate Kia posted sales of 356,268, 18.7%. Hyundai's December sales reached 44,802 units, up 33%, a performance HMA president and CEO John Krafcik attributed the new Sonata sedan which is built in the US.

He said: "While we grew total volume 24%, retail volume through our 800-strong dealer network climbed 35%, or 115,786 units, with 90,349 of that retail gain coming from the game-changing 2011 Sonata.

"That marks the biggest retail sales increase of any car in the entire industry, and it shows how well consumers have responded to our high-tech four-cylinder line-up."

Sales of the Genesis luxury sedan increased 33% to 29,122 vehicles in the US last year.

Krafcik said Hyundai's new flagship Equus, competing with the Mercedes-Benz S-Class, BMW 7-Series and Audi A8, entered the showrooms in December to high demand and limited availability.

Hyundai is targeting an Equus sales volume of 2,000 to 3,000 in 2011.

General Motors was the biggest seller in the US in 2010 with 2.22m vehicles last in a market which rose 11% to around 11.6m vehicles, halting a four-year decline. Ford was second with 1.97m sales and Toyota third with 1.76m.