CHINA: Fisker names Chinese importer

By just-auto.com editorial team | 15 December 2010

Fisker Automotive, the California manufacturer of premium electric vehicles with extended range, has partnered with the China Grand Automotive Group, the number one passenger car trader in China, to have its vehicles distributed, marketed and serviced in the region.

Executives from Fisker and China Grand Auto (CGA) formalised the non-exclusive agreement during a ceremony near CGA headquarters in Shanghai.  CGA has a network of more than 200 retail stores carrying 40 brands including Mercedes-Benz, BMW, Lexus and Lamborghini.  In 2010 the company reached sales of RMB50bn (US$7.5bn).

The rapid growth of auto sales, particularly within the luxury segment, combined with the country's effort to minimize carbon emissions makes China an excellent market for Fisker Automotive, a company that believes environmentally conscious cars can deliver passion, style and performance.

"We are extremely proud to be working with CGA to support Fisker Automotive in the fast-emerging Chinese market," said Henrik Fisker, CEO, Fisker Automotive.  "With its vast network of experienced retailers CGA will give Fisker an instant and credible footprint in the region."

Fisker Automotive's first car, the Karma, will make its Chinese debut at the Shanghai Motor Show in April 2011.

About 3,000 pre-orders have already been placed by customers around the world. The company plans to sell 15,000 vehicles per year globally.  Initial Chinese customer deliveries are expected to take place next autumn.

Fisker is also developing a higher-volume line of premium electric vehicles with extended range, scheduled to start production in the fourth quarter of 2012.

This partnership with CGA brings to five the number of Fisker importers developing comprehensive retail networks.

Fisker's North American network consists of 42 retailers in 45 locations from coast to coast.