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JAPAN: Fuji launches new Toyota Verso S-based Subaru Trezia

By just-auto.com editorial team | 30 November 2010

Toyota supplies Trezia on OEM basis

Toyota supplies Trezia on OEM basis

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Fuji Heavy Industries has launched its new Trezia compact car in Japan, the first model supplied by Toyota since the signing of an alliance between the two carmakers in 2008.

The partnership allows Fuji to focus on four-wheel drive vehicles and sports cars. Toyota, which holds a 16% stake in its alliance partner, provides Fuji Heavy with small cars which are then sold under the Subaru brand.

Ikuo Mori, president of Fuji Heavy, said: "We will pursue our compact car business on an OEM basis under the alliance."

Fuji is targeting sales of 1,000 Trezias per month. The model is based on Toyota's Ractis [Verso S] model with a modified exterior. The Subaru brand is in need of a compact as it looks to boost sales following the expiry of government purchasing subsides in September, Mori added.

Toyota and Fuji are also jointly developing a sports car, which they aim to roll out by the end of 2011.