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FRANCE: Peugeot plans upscale models

By just-auto.com editorial team | 16 March 2010

The RCZ coupe, which goes on sale in June, is Peugeots first hors-série model. Based on the 308 compact hatchback, it will be built under contract by Magna Steyr in Austria

The RCZ coupe, which goes on sale in June, is Peugeot's first hors-série model. Based on the 308 compact hatchback, it will be built under contract by Magna Steyr in Austria

Like sister brand Citroen, Peugeot is to launch upscale models under the name hors-série, according to a published report.
 
The hors-série cars will complement Citroen's new DS model line. The move is seen as part of a trend by carmakers to generate extra revenue and higher margins by offering high-end niche models utlising volume platforms, Automotive News Europe said.
 
The RCZ coupe, which goes on sale in June, is Peugeot's first hors-série model. Based on the 308 compact hatchback, it will be built under contract by Magna Steyr in Austria.
 
PSA Peugeot-Citroen's brand boss Jean-Marc Gales told ANE that Peugeot will use the French words hors-série in all markets where it sells the model line without translation. Hors-série designates cars built out (hors) of mass production (série).
 
He added that Peugeot will launch its second hors-série model next year - a wagon version of the 407/607 replacement which will be unveiled at the Paris motor show in October.
 
Gales said a third model will appear in 2012.
 
Citroen launched sales of its first DS model, the DS3, this month.