Following its sales success in July, Land Rover is looking forward to a repeat performance in September - backed by recently announced price cuts and the introduction of new Freelander models. In September, sales of new X-registration vehicles commence.

Sales figures recently released for July 2000 revealed Land Rover sales up 31.4% compared with July 1999, with 2,713 vehicles sold. July also saw an improved penetration for Land Rover in the UK car market. Range Rover sales were up 57%, Freelander sales were up 40%, while Discovery recorded a 30.5% rise. Commenting on the figures, Mike Wright, managing director of Land Rover UK, said: "The results show that Land Rover remains the leader in the UK 4x4 market place and is becoming a major player in the car market as a whole."

The new prices announced in July give Land Rover customers savings of up to 14% through a genuine, permanent price reduction and enhanced feature levels. On the best-selling Freelander model there has been an across-the-board price cut of £1,000 that, together with the standardisation of features such as roof rails, passenger air bag and 6-speaker stereo with remote controls, can mean savings of up to £2,330 - equivalent to a 12.5% price cut. Mike Wright says: "This is not a marketing gimmick but a permanent reduction in Land Rover prices. Combined with the improved feature levels it means there has never been a better time to buy a Land Rover."

New models - led by the Freelander V6 - will also be available in Land Rover dealers for September delivery. The Freelander V6 is powered by an all-alloy 2.5 litre, 177 PS engine coupled to a five-speed automatic gearbox with Steptronic control

- a first for a 4x4 in this category. The automatic gearbox is also available as an option on the new Td4 2.0 litre, 112 PS, common rail diesel engine that comes with a new five-speed manual gearbox as standard. Enhanced features across the Freelander range include a revised centre console with centre cubby box, improved air-conditioning and an upgraded ABS braking system incorporating Electronic Brake Distribution (EBD). The appeal of the Discovery range is widened with a new, entry-level, model - the Discovery 'E' with an on-the-road price of £21,995. Land Rover's flagship model, the 4.6 litre Range Rover Vogue, is priced at £53,000 and now includes satellite navigation as standard.