Potential buyers in the UK can now book test drives through Amazon thanks to a collaboration between Prime Now, the online retailer's ultra-fast delivery service and Volvo Car UK.

The Prime Now test drive initiative – which runs only for a limited time – allows customers to book a time that works for them, with the car delivered to their home or workplace by a trained expert.

The offer also applies only to the V40 hatchback and is available only to customers in four UK cities – London, Birmingham, Manchester and Edinburgh – on some weekends in June and July.

Jon Wakefield, managing director, Volvo Car UK, said: "Our Prime Now test drive offer allows potential customers to try our V40 on their terms and in familiar surroundings.

"We're proud to team up with Amazon to deliver this unique initiative, the first of its kind in the UK."

The whole sign-up process takes just a few minutes. Using their mobile device or desktop, Amazon customers simply enter their postcode on a dedicated webpage and choose an available time slot. A fully trained operative will then bring the car straight to their door. Accompanied by the expert, who can explain all of the car's functions, the customer can then try the V40 on familiar roads.

Should the customer be interested in a purchase following the test drive, they will be directed to their local Volvo retailer.

The innovative initiative comes just months after the automaker introduced Care by Volvo, a pioneering new hassle-free subscription service which combines the full ownership package of a car into one convenient monthly payment, with no up front cost.

Prime Now test drive slots last for 45 minutes and will be available for a limited time on a first come first served basis.