ViaVan, the joint venture of Mercedes-Benz Vans and Via, launched its service in Amsterdam in early March 2018. The Dutch capital is thus the first city in Europe where this ecologically and economically sustainable alternative form of mobility is available. Amsterdam and the business model of ViaVan are an ideal fit. In addition to Copenhagen, Vienna and Barcelona, the Netherland's most populous city can call itself a Smart City and plays a leading role in Europe in the area of sustainable mobility and innovations.