A program demonstrating innovative shared usage of mini electric vehicles illustrates Toyota's view of how battery electric vehicles could perhaps play a role in the automotive marketplace. Despite industry efforts to develop commercially viable battery electric vehicles, their limited range, high price, and dependence on recharging systems prevent them from being widely accepted as a replacement for household autos. And while Toyota's RAV 4 EV remains one of the most successful electric vehicles, with more than 1000 on the road worldwide, it and other EVs do not meet customer' expectations. Updated market research continues to indicate nearly zero retail market due to high costs and limited utility.