Toyota Motor Europe (TME) will use this month's Istanbul motor show to launch the Lexus brand in Turkey ahead of the start of sales in the fourth quarter.

TME will commence the roll out of its luxury brand at a slow pace, with just the one showroom opening in Istanbul. However, the division says it intends "to expand further [sic] in the coming years".

Alain Uyttenhoven, Head of Lexus Europe, said: “We expect the Turkish automotive premium market to grow from about 80,000 units this year to more than 100,000 units in the near future. This puts Turkey in the top 7 in Europe. We are therefore extremely happy to launch Lexus in this strategic emerging market, together with our partner, Toyota Turkey Marketing and Sales.”

Operations of Lexus in Turkey will be managed by ALJ’s subsidiary, Toyota Türkiye Pazarlama ve Satis A.S. 

Show the press release

Lexus: 11 May 2015

 LEXUS TO BE LAUNCHED IN TURKEY

  
  • The Lexus brand will be launched in Turkey this year, with a first showroom to open in Istanbul in the 4th quarter of 2015
  • Lexus line-up to be displayed for the first time at the 2015 Istanbul Autoshow from May 21st  
    

 

Brussels, Belgium - 
Lexus will extend its presence to a new market in Europe with the launch of the brand in Turkey planned for the last quarter of 2015. With a brand new showroom in Istanbul and plans to expand further in the coming years, Lexus aims to establish as a significant player in the Turkish premium automotive market, combining unparalleled customer experience and a competitively priced line up.
 
Alain Uyttenhoven, Head of Lexus Europe, said: “We expect the Turkish automotive premium market to grow from about 80,000 units this year to more than 100,000 units in the near future. This puts Turkey in the top 7 in Europe. We are therefore extremely happy to launch Lexus in this strategic emerging market, together with our partner, Toyota Turkey Marketing and Sales.”
 
Ali Haydar Bozkurt, President of Toyota Turkey Marketing and Sales commented: “There has been demand for Lexus in Turkey for a long time. With the renewal of the product range and the introduction of new 2.0l turbo engine options, we believe that this is the most appropriate timing to enter the market. Our aim is also to bring the Lexus standard of unparalleled customer experience to Turkish customers, which will create a unique positioning for Lexus.”
 
Operations of Lexus in Turkey will be managed by ALJ’s subsidiary, Toyota Türkiye Pazarlama ve Satis A.S. 

Original source: http://newsroom.toyota.eu/pressrelease/4375//lexus-launched-turkey

Auto market intelligence
from just-auto

• Auto component fitment forecasts
• OEM & tier 1 profiles & factory finder
• Analysis of 30+ auto technologies & more