The SoftAd Group, creators of ChannelNet(tm), announces the 3.0 release of Ford Motor Company's DealerConnection(tm). First developed by SoftAd in 1995, the latest release of DealerConnection gives Ford's dealers more flexibility in building and maintaining their own Web site, while still allowing Ford Motor Company to retain control over its brand. Over 5,000 Ford, Lincoln Mercury, and Volvo dealerships have been successfully launched on this microsite platform.