Jac Nasser, President and CEO, Ford Motor Company, television commercial addresses efforts to replace recalled Bridgestone/Firestone

Hello, I'm Jacques Nasser, President and CEO of Ford Motor Company. I'm here at our tire operation center with an update on the Firestone safety recall and what Ford is doing to assist.

To date, over one million tires have been replaced. And that's good progress, but it's not good enough. We now have commitments from other tire manufacturers, including Goodyear, Michelin and Continental, to double their capacity and help make replacement tires available sooner.

Right now, Ford employees are guided by three principles:

  • Your safety is our top priority.
  • We will work around the clock until this situation is resolved; and
  • We will continue to keep you updated with current information.

    Please contact our hotline or visit our web site if you have any concerns.

    Millions of families have placed their faith and trust in the Ford Explorer. And government data shows that, for the last 10 years, Explorer is one of the safest SUVs. In fact, my family has three Explorers.

    We at Ford confidently stand behind every vehicle we make.

    Once again you have my personal guarantee that no one at Ford will rest until every recalled tire is replaced.

    Thank you.