New vehicle sales in Taiwan continued to grow strongly in November 2019, by over 13% to 40,705 units from 36,011 units in the same month of last year, according to local reports citing registration data compiled by Taiwan's Directorate of Highways.

That was the third consecutive month of strong gains for the market, after a sharp decline in August when superstitious consumers avoided making major purchases during the annual 'ghost month' – the seventh month after the Lunar New Year.

Imports drove the market forward in November, with sales rising by over 21% to 20,831 units, while domestic sales declined by close to 15% to 19,874 units.

Total vehicle sales in the first 11 months of the year were slightly higher at 393,912 units from 393,142 units in the same period of last year, with sales of domestically produced vehicles down by 4.4% at 206,042 units while import sales were 5.8% higher at 187,870 units – to account for close to 48% of total vehicle market.

Toyota sales rose by 24% to 107,757 units in the first 11 months of the year, helped by the recent launch of the new Corolla Altis - the country's best-selling model, and also the new RAV4. Nissan's sales increased by 3% to 33,906 units in this period; Honda 28,790 (-16.7%); Mercedes-Benz 26,530 (-0.5%); Mitsubishi 21,920 (-11.0%); and China Motor 21,455 units (+3.4%).

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